Build a simple, easy-to-navigate website for people to sign up for BS3 Barre & Pilates and make it as easy as possible to buy class passes. We needed to embed the class booking widget from the Momence booking platform and ensure that it was styled to feel at home on the new website. We were also tasked to create a simple, clean and eye-catching visual identity to reflect the city’s vibrant community feel while remaining approachable and modern.

We opted for clean and minimal information architecture to make the site as easy and quick to navigate as possible and led with a ‘Discover Pass’ purchase option, which offers a discount to first-timers, encouraging them to try the classes at a reduced rate. We created bright gradients to give a sense of motion, warmth and progression and, to draw attention where needed, we added rotating triangles to suggest strength, movement and joy. We used one main call to action button in the navigation to book classes, and put all relevant class information on that page – the Momence booking widget, pricing and location information. We added an email newsletter sign-up in the footer so that it’s accessible from every page, without drawing focus from the main site call to action.