We developed a fresh brand identity and a dynamic website, blending strategy with creativity to elevate awareness and market position.
Catsnake: The Story Agency is a creative agency that combines storytelling and strategic thinking to deliver impactful campaigns for charities and Third Sector institutions. After years of successful work, they required a brand identity and website that reflected their dynamic approach and high-quality output. The challenge was to create a visual identity that communicated their commitment to creativity while providing a scalable platform for their continued growth.
Working with Tonic was a joy from start to finish. We had multiple bumps in the road, from our side, and they navigated them with patience, willingness and understanding. I am also really happy with our final brand and website design. I can’t wait to get it out there. I’d recommend them to anyone and would happily work with them again.
Branding.
Inspired by the agency’s adaptability, curiosity, and precision we updated the existing logo and created a distinctive colour palette and typography that conveys warmth, trustworthiness, and fun. We also developed detailed brand and tone of voiceguidelines and a robust design system to empower Catsnake’s internal marketing team to create their own assets.
Design.
The website design brings the Catsnake brand to life with a visually rich interface that enhances user experience. We incorporated interactive animations and expressive page transitions to engage visitors while maintaining intuitive navigation. The site is optimised for storytelling, with a clear content hierarchy and calls-to-action designed to guide users through the agency’s work.
Development.
The site allows for easy content management and future scalability. The design is responsive, ensuring a consistent experience across devices and performance optimisation techniques, including fast loading times and SEO best practices, have been integrated to improve site visibility and user retention.