We reimagined Flock’s online presence, merging their refreshed branding with a scalable, user-friendly website
Flock, a commercial fleet insurance provider sought to overhaul its website to align with its new brand identity by KOTO. They required a streamlined, intuitive platform that would not only showcase their services effectively but also integrate with their HubSpot CRM for automated processes. The focus was on enhancing the user journey, simplifying navigation, and improving SEO and performance.
Tonic played a pivotal role in designing and building our new site. Their agility and responsiveness were exceptional, helping us quickly create a visually striking and professional brand identity. Their work has already delivered impressive results, with our Google rankings soaring from the 80-90th position to consistently appearing on the first page for our most important keyword, ‘Fleet Insurance.’
Branding.
Design.
The website features a modern, minimalist design that aligns with Flock’s brand ethos. We created a robust UI system to present the complex services Flock offers clearly. Interactive elements, such as custom animations and smooth transitions, guide users through the site, while dynamic content like case studies and testimonial videos reinforce credibility and engagement.
Development.
We developed Flock’s website using Webflow, which allows for an easily managed CMS. This empowered the Flock team to update content independently and scale as needed. Additionally, the integration with HubSpot automates lead capture and CRM processes. The site is SEO-optimised, ensuring visibility across search engines while providing high performance and fast loading times across devices.