We crafted a distinctly different brand identity and digital presence to stand apart in the luxury staging and interior design industry.
The Folio Group is a luxury home staging and interior design business aiming to stand out in the competitive high-end market. With strong industry contacts and financial backing, they needed a visually striking brand and website. Our goal was to develop a platform that reflects their design obsession, sets them apart from competitors, and facilitates easy content management and scalability.
From a completely blank canvas, Tonic created a brand and website that brought to life our vision for our luxury home staging and interior design business in a way that completely exceeded our expectations. They are wholly responsible for the success of our launch and the unprecedented amount of business we have already generated. We look forward to them helping us grow and develop our business for the foreseeable future.
Branding.
The visual identity is rooted in luxury and sophistication, with bold typography and distinctive colour choices that separate The Folio Group from industry norms. The brand’s design direction is inspired by high-end fashion and lifestyle brands, creating a premium experience for their audience.
Design.
The website design embodies elegance and functionality. We designed a seamless user experience with interactive elements, like dynamic case studies and a portfolio filter to showcase diverse interior styles. The goal was to make the site visually appealing while supporting an intuitive navigation flow.
Development.
We optimised the site for performance, ensuring fast load times and smooth transitions. With SEO best practices in place, the website is set to perform well across search engines while providing flexibility for future content management.