Visual Identity
Web Design
Webflow Development

Structuring infrastructure

Client
Gentian
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The challenge

Create a sophisticated brand look and feel, along with a site redesign with a clear, logical content structure, unifying the two distinct focuses of the company.

The solution

We tweaked the existing colour palette to make it feel more premium and contemporary, combining it with a bold, modern typeface and Swiss-style grid system to convey simplicity and structure. We rationalised and combined content from separate areas of the site to create a clear and compelling user journey. The powerful custom CMS allows the client to manage multiple case studies and community engagement projects in-house.

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