Create a modern, aspirational, heritage-infused brand identity and sales site to help raise investment, on a tight budget.

Using a range of client-supplied references and our experience in the automotive industry, we settled on a script wordmark with wing motif to convey a sense of motion and freedom, with a nod to marques of the past. Combining a clean modern sans serif typeface with a racing green, cream and modern/retro tangerine accent colour palette, the simple yet refined visual identity quickly came to life, allowing us to focus on the website.

We used big splash images of product renders to highlight the benefits of the bikes and used a combination of GSAP text animations and Webflow interactions to create a sense of excitement and sophistication around the new product, to encourage investment. Building a small landing page with a form wouldn't incentivise investors, so we created a punchy-yet-concise content structure to give reasons to engage, along with email capture for investment opportunities or stay up-to-date with product development.