Rival returned to us to redesign their website, expand the user experience and apply a refined visual identity.
Rival is a fast-growing growth marketing agency looking to stand out in a competitive market. They needed a refreshed website to align with their expanding visual identity while offering a high-performing, user-centric platform. The website needed to convey their premium service offering and deliver seamless functionality for content management and engagement.
Tonic has been a fantastic partner for us - visionary, fast, and flexible. The quality of their work speaks for itself, but they’re also just lovely to work with!
Branding.
Building on Rival’s existing branding, we embraced the brand’s primary navy colour to create a 'dark mode' feel, elevating the premium nature of the brand. The new logo and graphic elements were introduced to bring energy and sophistication to the overall look. Clean layouts, bold typography, and striking accent colours reinforced Rival’s modern, dynamic approach.
Design.
The design focuses on interactive user elements and smooth transitions. The content hub features a bespoke search and filter system, ensuring users can easily explore and engage with the site’s offerings. Card-based grid layouts and minimalist designs prioritise readability and ease of navigation while maintaining a sophisticated, energetic vibe.
Development.
We developed the site using Webflow, offering flexibility and scalability. The content management system allows Rival to easily update and filter content, while fast load times and optimised performance ensure a seamless user experience. SEO best practices were integrated to drive visibility and ensure long-term growth.